Level Up Product Management Workshops
Looking to enter the Product Management field?
Already in Product Management and looking to advance to the next level?
Learn Product Management, meet new people, participate in hands-on exercises and grow your career with high-quality product management classes.
$299 $99 / class
Special pricing for our first set of 2024 classes!
Upcoming Classes
All classes are over Zoom with 16 student maximum.
Title: "Building a Discovery Machine"
Why? One of the most critical components of the Product role is gathering and analyzing the inputs that will lead to eureka moments and help us steer the product in the right direction. How do we understand the market? Product usage? Customer needs? In a world of increasing data, it’s critical we can remove the noise and focus on the pieces most critical.
Learn: Capturing voice-of-customer, data analysis, business intelligence, inputs into prioritization, CRM, business process engineering, Product operations
Date: Thursday, May 23 2024 12-3pm ET
Title: "Creating Value Brick by Brick"
Why? Developing products is where most Product leaders spend most of their time, partnering with Engineering and Design on bringing new offerings to life through efficient processes and approaches. Learn the approaches and skills necessary to bring a product from concept to a winning product.
Learn: Agile methodology, waterfall methodology, product lifecycle planning, alpha/beta, user story development, JIRA, design tools, cross-functional collaboration, customer usability studies, capacity planning.
Schedule: Thursday, May 30 2024 12-3pm ET
Title: "What Game Are We Playing?"
Why? Strategy is the root of all business and priority decisions in Product Management. Who am I building for? Why? In this session, we will review classic corporate strategy frameworks and how they apply to business today. We will go down one level to the product strategy level and discuss how one can craft, understand and deploy a winning product strategy.
Learn: Corporate strategy, Porter’s strategy matrix, Porter’s five forces, customer segmentation, quality matrix, product strategy tenets, prioritization frameworks, feasibility analysis, roadmap process and design.
Schedule: Thursday, May 16 2024 12-3pm ET
Title: "The Product Launch Playbook"
Why? Building products is only one part of the equation. How do we get products into customers hands? In this session, we will cover the go-to-market element of product management and how we can best set up our products for market success. Whether we support the go-to-market or lead the process, this session will broadly cover how to commercialize a product.
Learn: Pricing and packaging, positioning, sales enablement, conjoint analysis, GTM planning, cross-functional communication, product launch planning.
Schedule: Thursday, June 6 2024 12-3pm ET
ABOUT THE HOST / INSTRUCTOR
John Zilch, Jr.
Twelve year career in Product Management, serving in leadership roles at many organizations.
Over twenty years in technology, assuming Data Analysis and Product Management and Project Management roles.
Has taught in Providence College's MBA program for eight semesters.
